Patrick McFadden – Medium

Patrick McFadden

Patrick McFadden

Permanent Christmas and Holiday Lighting or Traditional Setups?

As more homeowners and businesses look for long-term solutions to festive and decorative lighting, permanent lighting installations are…

Oct 30

Permanent Christmas and Holiday Lighting or Traditional Setups?

Oct 30

Patrick McFadden

Marketing During Economic Uncertainty: Why Doubling Down Pays Off

When the economy starts to wobble, many contractors react by pulling back on marketing. But this is a mistake. If you want to not just…

Oct 13

Oct 13

Patrick McFadden

Branding for Contractors: Building Trust in a Competitive Market

contractors face a unique challenge. You’re not just selling a service; you’re asking clients to trust you with their most valuable assets…

Oct 13

Oct 13

Patrick McFadden

Why Strategy Must Come Before Tactics for Contractors

Too often, contractors fall into the trap of chasing tactics before building a solid marketing strategy. They launch social media…

Oct 13

Why Strategy Must Come Before Tactics for Contractors

Oct 13

Patrick McFadden

Choosing Between Every Door Direct Mail (EDDM) and Targeted Mailing: Which is Right for Your…

When planning a direct mail campaign, choosing the right strategy can significantly impact your results. Two popular approaches are Every…

Sep 15

Sep 15

Patrick McFadden

You Cannot Get Someone to Know, Like and Trust You By Creating More Content

Let this sink in > “More Content Won’t Make You Knowable, Likeable, or Trustable”

Sep 4

Sep 4

Patrick McFadden

Delegating Knowledge and Responsibility: A Guide for Small Business Marketing Consultants

I’ve been a small business marketing consultant for over a decade and with that I’ve learn thing or two. I’d like to share my thoughts on…

Sep 2

Sep 2

Patrick McFadden

Market-Focused vs. Marketing-Focused: The Key to Thriving in a Changing Landscape

My experience consulting with owners and CEOs of service based businesses has taught me success hinges on more than just executing…

Sep 2

Market-Focused vs. Marketing-Focused: The Key to Thriving in a Changing Landscape

Sep 2

Patrick McFadden

Organizing Customer Behavior: The Key to Market Expansion and Business Success

Most firms that hire a fractional CMO are focused on one goal: market expansion. They want to grow, to reach new customers, and to increase…

Aug 26

Organizing Customer Behavior: The Key to Market Expansion and Business Success

Aug 26

Patrick McFadden

Home Service CEOs and Owners: Why Betting on Weather Isn’t a Growth Strategy

If your growth plan relies on weather to hit your targets, you don’t have a plan — at least not one that will keep your business thriving…

Aug 19

Home Service CEOs and Owners: Why Betting on Weather Isn’t a Growth Strategy

Aug 19

Patrick McFadden

Patrick McFadden

Small Business Marketing Consultant // CEO of @indispmarketing // I install a marketing process to increase visibility, grow revenue & make your phone ring

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