Patrick McFaddenPermanent Christmas and Holiday Lighting or Traditional Setups?As more homeowners and businesses look for long-term solutions to festive and decorative lighting, permanent lighting installations are…Oct 30Oct 30
Patrick McFaddenMarketing During Economic Uncertainty: Why Doubling Down Pays OffWhen the economy starts to wobble, many contractors react by pulling back on marketing. But this is a mistake. If you want to not just…Oct 13Oct 13
Patrick McFaddenBranding for Contractors: Building Trust in a Competitive Marketcontractors face a unique challenge. You’re not just selling a service; you’re asking clients to trust you with their most valuable assets…Oct 13Oct 13
Patrick McFaddenWhy Strategy Must Come Before Tactics for ContractorsToo often, contractors fall into the trap of chasing tactics before building a solid marketing strategy. They launch social media…Oct 13Oct 13
Patrick McFaddenChoosing Between Every Door Direct Mail (EDDM) and Targeted Mailing: Which is Right for Your…When planning a direct mail campaign, choosing the right strategy can significantly impact your results. Two popular approaches are Every…Sep 15Sep 15
Patrick McFaddenYou Cannot Get Someone to Know, Like and Trust You By Creating More ContentLet this sink in > “More Content Won’t Make You Knowable, Likeable, or Trustable”Sep 4Sep 4
Patrick McFaddenDelegating Knowledge and Responsibility: A Guide for Small Business Marketing ConsultantsI’ve been a small business marketing consultant for over a decade and with that I’ve learn thing or two. I’d like to share my thoughts on…Sep 2Sep 2
Patrick McFaddenMarket-Focused vs. Marketing-Focused: The Key to Thriving in a Changing LandscapeMy experience consulting with owners and CEOs of service based businesses has taught me success hinges on more than just executing…Sep 2Sep 2
Patrick McFaddenOrganizing Customer Behavior: The Key to Market Expansion and Business SuccessMost firms that hire a fractional CMO are focused on one goal: market expansion. They want to grow, to reach new customers, and to increase…Aug 26Aug 26
Patrick McFaddenHome Service CEOs and Owners: Why Betting on Weather Isn’t a Growth StrategyIf your growth plan relies on weather to hit your targets, you don’t have a plan — at least not one that will keep your business thriving…Aug 19Aug 19