Patrick McFadden – Medium

Patrick McFadden

Content Is No Longer Optional — It’s Oxygen

Content used to be optional in marketing — a nice-to-have addition to your strategy. Then it evolved. It became oxygen: essential…

Dec 12

Content Is No Longer Optional — It’s Oxygen

Dec 12

Alignment Through Voice-of-Customer (VOC) Insights: The Foundation of Effective Marketing Strategy

In service-based industries, whether you’re a commercial contractor handling large-scale projects or a residential service provider like…

Dec 8

Dec 8

The Truth About ChatGPT and Keyword Research: What SEO “Experts” Don’t Want You to Know

In the world of SEO, there’s no shortage of flashy gimmicks and silver-bullet solutions promising to save time and effort.

Nov 29

Nov 29

Why Tactics-Only Agencies Are Losing the Marketing Game

“I just need a website.” “Can you handle my SEO?”

Nov 27

Nov 27

Hunting Without Farming: Why Marketing Agencies Struggle with Retention

Recently, I had a conversation with another marketing agency owner about growth and the gaps in their business model. As we dove deeper…

Nov 27

Nov 27

Sales Guide: Handling the “Let Me Talk to My Spouse” Objection for Christmas Light Contractors

In the holiday lighting business, the phrase “Let me talk to my husband/wife” is a common roadblock. But with the right strategies, you can…

Nov 22

Sales Guide: Handling the “Let Me Talk to My Spouse” Objection for Christmas Light Contractors

Nov 22

Facebook Ads for Home Remodelers: Should You Use Lead Forms or Landing Pages?

For home remodelers, generating high-quality leads is essential for building a profitable pipeline of projects. Facebook Ads offer a…

Nov 18

Facebook Ads for Home Remodelers: Should You Use Lead Forms or Landing Pages?

Nov 18

Boosting Local Visibility and Conversions: Lessons from a Small Business Marketing Strategy Meeting

Small businesses must navigate complex challenges to maintain visibility and attract quality leads.

Nov 12

Nov 12

Choosing the Right Marketing Partner: Insights from a Prospect Who Interviewed 7 Agencies

When a prospect recently shared their journey of interviewing seven different marketing agencies, I knew it would be a valuable story for…

Nov 12

Choosing the Right Marketing Partner: Insights from a Prospect Who Interviewed 7 Agencies

Nov 12

Permanent Christmas and Holiday Lighting or Traditional Setups?

As more homeowners and businesses look for long-term solutions to festive and decorative lighting, permanent lighting installations are…

Oct 30

Permanent Christmas and Holiday Lighting or Traditional Setups?

Oct 30

Patrick McFadden

Patrick McFadden

Small Business Marketing Consultant // CEO of @indispmarketing // I install a marketing process to increase visibility, grow revenue & make your phone ring

Following

Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams