Facebook Ads for Home Remodelers: Should You Use Lead Forms or Landing Pages?For home remodelers, generating high-quality leads is essential for building a profitable pipeline of projects. Facebook Ads offer a…2d ago2d ago
Boosting Local Visibility and Conversions: Lessons from a Small Business Marketing Strategy MeetingSmall businesses must navigate complex challenges to maintain visibility and attract quality leads.Nov 12Nov 12
Choosing the Right Marketing Partner: Insights from a Prospect Who Interviewed 7 AgenciesWhen a prospect recently shared their journey of interviewing seven different marketing agencies, I knew it would be a valuable story for…Nov 12Nov 12
Permanent Christmas and Holiday Lighting or Traditional Setups?As more homeowners and businesses look for long-term solutions to festive and decorative lighting, permanent lighting installations are…Oct 30Oct 30
Marketing During Economic Uncertainty: Why Doubling Down Pays OffWhen the economy starts to wobble, many contractors react by pulling back on marketing. But this is a mistake. If you want to not just…Oct 13Oct 13
Branding for Contractors: Building Trust in a Competitive Marketcontractors face a unique challenge. You’re not just selling a service; you’re asking clients to trust you with their most valuable assets…Oct 13Oct 13
Why Strategy Must Come Before Tactics for ContractorsToo often, contractors fall into the trap of chasing tactics before building a solid marketing strategy. They launch social media…Oct 13Oct 13
Choosing Between Every Door Direct Mail (EDDM) and Targeted Mailing: Which is Right for Your…When planning a direct mail campaign, choosing the right strategy can significantly impact your results. Two popular approaches are Every…Sep 15Sep 15
You Cannot Get Someone to Know, Like and Trust You By Creating More ContentLet this sink in > “More Content Won’t Make You Knowable, Likeable, or Trustable”Sep 4Sep 4
Delegating Knowledge and Responsibility: A Guide for Small Business Marketing ConsultantsI’ve been a small business marketing consultant for over a decade and with that I’ve learn thing or two. I’d like to share my thoughts on…Sep 2Sep 2