10 Questions Every Business Owner Must Have The Answers To Before Hiring a Marketing Agency

When you hire a good marketing partner who specializes in tactical implementation (SEO, social media, website design, digital advertising, print, email marketing, etc.) they will ask you to complete some type of intake or questionnaire form to better understand your business.

From experience, what I have noticed is that most owners and CEOs of small businesses are prepared to answer these questions, just not effectively.

Here are the 10 questions you must effectively answer to increase your chances of small business marketing success:

1. Briefly describe your business?
2. Describe what your company offers (products/services), prioritizing the top profitable offers?
3. Who are your main competitors or competitive solutions?
4. Why a customer would choose you over competitors?
5. What problem(s) do you solve? What are your customers’ pain points?
6. What goals do you help accomplish? What are your customers’ desires?
7. Where is your target audience located geographically?
8. What is the occupation(s) of your target audience?
9. What words/phrases do you consider people will be using to look for your products/services on Google?
10. What are some common misconceptions about your brand/product/service, if any?

The answers to the questions above aren’t found in tactics such as Advertising, LinkedIn, SEO, or Web Content — these are strategy questions and they can only be addressed with strategy answers.

If you need help getting the right answers to these questions, please click this link: https://lnkd.in/eB3rFMcZ