3 Worst Times to Hire a Small Business Marketing Consultant

I work as a small business marketing consultant and so it’s no shock to me that there’s some unrealistic advice out here around hiring marketing help.

Consulting firms and consultants aren’t one-trick magicians, we are amplifiers of success.

So here is my realistic marketing advice when it’s the wrong time to hire us:

- Don’t hire a marketing consultant or consulting firm to fix your marketing if your product or service doesn’t make sense.

- Don’t hire a marketing consultant or consulting firm to swoop in and get you more prospective clients if you don’t have a way of doing business that allows you to stand out.

- Don’t hire a marketing consultant or consulting firm so you can absolve yourself from the all-important role of marketing to a “guru or expert.”