4 Effective and Proven Steps to Discover Ideal Clients

Steps to Discover Ideal Clients:

  1. Start with Profitability: which clients or services or type of engagements are most profitable?
  • Types of Engagements
  • Types of Contracts
  • Types of Services/Products
  • Types of Customers
  • Specific Geographic Areas
  • Types of Decision-makers
  • Reviews
  • Testimonials
  • Recommendations
  • Email praise
  • Referral
  • the type of industry
  • the job title of that individual
  • the years that a company has been in business
  • revenue levels
  • age
  • sex
  • illness
  • income
  • particular area of town
  • what makes these clients tick?
  • what triggers them to look for someone like you?
  • what behaviors can you target (attending certain conferences, joining a chamber of commerce, happily paying for what you offer, valuing how you solve the problem, understanding the value of communication, wanting a partnership, and making referrals, etc.)

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Patrick McFadden

Patrick McFadden

2.2K Followers

Small Business Marketing Consultant // CEO of @indispmarketing // I change how clients think about your business so you can make your competition irrelevant