5 Types of Small Business Marketing Consultants to Avoid

Normally I post on attracting ideal clients and becoming the obvious choice provider in your industry by taking a “diagnosis before prescription” approach to marketing but today I’m talking about the types of marketing consultants to avoid.

“The Talker”: You bring them in for an interview to discuss the problems you have and they talk the whole time. They never shut up and name drop past clients they have worked with.

“The Know-it-All”: The know-it-all has a big ego. They have all the facts, numbers and statistics to everything. They answer all your questions with a great statistic. The problem is they are not interested in your thoughts and direction.

“The Prescription Writer”: This person comes in with a prepackaged solution that doesn’t address your marketing needs. They don’t ask you any questions about marketing challenges or goals. They get right to demonstrating what they can do for you without an understanding of your business.

“The Too Positive Salesperson”: It all sounds too good to be true. They are very gregarious, everything is positive, maybe too positive; not realistic.

“The Rookie”: Everybody begins somewhere; you just don’t want it to be with you. The learning curve that comes with experience is important in consulting.