85% of Small Businesses Need 85% of the Same Marketing

Every owner or CEO of a small business that I have met thinks they have something that is so unique that nothing can compare.

A narrow focus on geographic areas, a limited acceptance of insurance, a great recruiting and hiring program, killer strategic partnerships, super negotiated rates with suppliers, the purchase of special equipment, a hands-on owner, etc.

But truthfully speaking in the small business world that I live in 85% of them all basically have the same marketing needs— regardless of industry.

They all require — from a strategy standpoint — a clear focus on ideal customers, a true understanding of the problems they solve for this ideal customer, a message of difference that this ideal customer values, a marketing process that matches this ideal customer buying process, and the resources to effectively implement campaigns and activities.

From a tactical standpoint, they all require a website, content program, SEO program, social media, email marketing, lead generation program, repeat business program, sales enablement, and referral program. Now the actual activities, habits, techniques, methods, etc. that live within each of these is the 15% that changes for every small business.

When I noticed that 85% I started developing and offering small business marketing consulting and services as a package.

For strategy plan development you will get X components assessed, developed, or refreshed for X price over 60–90 days.

For implementation services you will get X a month for X price that also comes with 15% which is a strategy, consulting, new ideas, process improvement, and data analysis.