Patrick McFadden

I believe there are a handful of critical elements every small business must have to develop a lead-generating website, and I’m listing a few of them one by one in this post with explainer links.

1 — A problem-solving message that your ideal customer values and want (example here > https://lnkd.in/ehyM5tBB)

2 — Clear calls to action (example here > https://lnkd.in/eaQGUmVh)

3 — A clear identification of who your business gets results for (learn more > https://lnkd.in/e3w5AfNm)

4 — Outline of sample offerings (example here > https://lnkd.in/erz6zuAd)

5 — A page explaining your process and what customers can expect (learn more: https://lnkd.in/er-ekNyf)

6 — Credibility and trust elements (learn more: https://lnkd.in/e_6gDET4)

If you could improve the effectiveness of your website, what would that mean for your business?

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It’s the way people FIND 🔎 companies:

  • podcast
  • seo
  • business directories
  • advertising
  • speaking
  • networking
  • referrals
  • etc.

The way people BUY 💰 services:

  • subscription payment arrangements
  • try before buy options
  • 3rd party proof research
  • etc.

The way people MAKE decisions 👍👎:

  • personalized interactions
  • confidence in a provider understanding their problem
  • ease of doing business
  • etc.

And it will continue to change.

That’s what is forcing a lot of business owners…

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I’m getting straight to the point here:

#1: Company Value Proposition — why choose your company?

#2: Service/Product Value Proposition — why choose your solution?

#3: Salesperson Value Proposition — why work with your sales representatives?

#4: Employer Value Proposition — why should prospective employees work for your company?

Crafting your various value propositions isn’t a “solve all your problems solution.” But it is the very first step you should take to help great people, partners and prospects gravitate to your company.

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Patrick McFadden

Patrick McFadden

Small Business Marketing Consultant // CEO of @indispmarketing // I change how clients think about your business so you can make your competition irrelevant