It’s the way people FIND 🔎 companies:
- podcast
- seo
- business directories
- advertising
- speaking
- networking
- referrals
- etc.
The way people BUY 💰 services:
- subscription payment arrangements
- try before buy options
- 3rd party proof research
- etc.
The way people MAKE decisions 👍👎:
- personalized interactions
- confidence in a provider understanding their problem
- ease of doing business
- etc.
And it will continue to change.
That’s what is forcing a lot of business owners and entrepreneurs to make adjustments to their marketing and selling processes.
I’m getting straight to the point here:
#1: Company Value Proposition — why choose your company?
#2: Service/Product Value Proposition — why choose your solution?
#3: Salesperson Value Proposition — why work with your sales representatives?
#4: Employer Value Proposition — why should prospective employees work for your company?
Crafting your various value propositions isn’t a “solve all your problems solution.” But it is the very first step you should take to help great people, partners and prospects gravitate to your company.
