As a consultant, you’re not only the product, you’re also its seller.
One of the best ways to build your visibility and authority while developing a market for you as a product is through speaking engagements.
So what makes speaking engagements the most effective marketing tool in your tool belt?
1. Rev Up Referral Marketing — during speaking engagements referral introductions can be planned and made.
2. Boost SEO Rankings — most speaking engagements often have a landing page promoting the event with links back to your website which helps your SEO.
3. Fuel Lead Generation Efforts — for many B2B consultants the best lead generation environments involve educational events. By collecting email addresses and offering free consultations or low cost offerings you ignite your lead generation.
Recently I heard a story where a local print shop owner told a client, “I’m sorry that we’ve taken a long time on your yard signs, etc., but to get the top-level employees that I need and deliver the quality of the product that I’m acceptable with, you’re going to wait, you’ll still pay a premium but you’re going to wait.”
What this local print shop owner knows that most small businesses miss is that it’s easier to apologize for paying a premium than to apologize for a low-quality product.
FYI: The client mentioned how they respected this because they know this shop owner doesn’t produce or print out crap.