Patrick McFadden

I’m getting straight to the point here:

#1: Company Value Proposition — why choose your company?

#2: Service/Product Value Proposition — why choose your solution?

#3: Salesperson Value Proposition — why work with your sales representatives?

#4: Employer Value Proposition — why should prospective employees work for your company?

Crafting your various value propositions isn’t a “solve all your problems solution.” But it is the very first step you should take to help great people, partners and prospects gravitate to your company.

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Great, and highly effective marketing results in these 3 unmistakable signs:⠀

#1. You see an increase in the right customers at the right time engaging you for the right service. ⠀

#2. The 3rd party-proof (reviews, testimonials, unsolicited feedback, etc.) you’re receiving is aligning with the messaging being promoted.⠀

#3. Your customers are not only willing to pay a premium — they expect to do so.⠀

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Patrick McFadden

Patrick McFadden

Small Business Marketing Consultant // CEO of @indispmarketing // I change how clients think about your business so you can make your competition irrelevant