Patrick McFadden

I’m getting straight to the point here:

#1: Company Value Proposition — why choose your company?

#2: Service/Product Value Proposition — why choose your solution?

#3: Salesperson Value Proposition — why work with your sales representatives?

#4: Employer Value Proposition — why should prospective employees work for your company?

Crafting your various value propositions isn’t a “solve all your problems solution.” But it is the very first step you should take to help great people, partners and prospects gravitate to your company.

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Great, and highly effective marketing results in these 3 unmistakable signs:⠀

#1. You see an increase in the right customers at the right time engaging you for the right service. ⠀

#2. The 3rd party-proof (reviews, testimonials, unsolicited feedback, etc.) you’re receiving is aligning with the messaging being promoted.⠀

#3. Your customers are not only willing to pay a premium — they expect to do so.⠀

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Marketing problems aren’t marketing problems — they are insight problems.

Marketing just isn’t that complicated. Oh, sure, there’s all the figuring new stuff out every new day, but really, when it comes down to it, there are only a handful of things that actually matter.

Keep these insights as the basis for every business and marketing decision — and your marketing is going to work.

On the other hand, not understanding these insights will make growing your business always hard, confusing and a struggle.

1. why clients initially hire you?
2. how clients found you?
3. what clients evaluate when looking for help?
4. what clients value about your services?
5. how clients like to communicate with you?

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Patrick McFadden

Patrick McFadden

Small Business Marketing Consultant // CEO of @indispmarketing // I change how clients think about your business so you can make your competition irrelevant