I’ve spoken with hundreds of owners and CEOs of small businesses over the years and the #1 pain point for many is lead generation. Not that they can’t generate leads, it’s just a constant battle to keep the flow going. That’s why I created an approach called “channel mastery” that…

This is a question that I’ve been asked a few times recently during podcast interviews: What is wrong with small business marketing today? And in my role at Indispensable Marketing, I’ve actually had the opportunity to do our sales for a number of years, speaking with tons of small business owners and CEOS that are looking to purchase…

Recently, one of our clients decided to decrease the amount of revenue generated from a specific vertical in their client mix and focus on the most profitable types of clients for them. With that decision, the thinking of the CEO was to increase lead generation from this profitable client segment…

SECRET REVEALED! Most of our small business clients did not get into business to be marketers — to understand SEO meta titles, email marketing software, Facebook business manager, essential website design elements, etc. But right out of the gate, they learn that nothing happens until they get in front of…

Over the past 4 weeks, I’ve had meetings with business owners and CEOs of local businesses on the topic of showing up on the first page of search results. Now, the thing that most small business owners miss is how keyword research leads to first-page search results which increases your…

No matter what you sell — a product, a service, a subscription, etc. — you’re selling a solution to a problem. Prospects aren’t looking for our products and services, they’re looking to get their problems solved. The business owner and CEO who can understand the problem the best (not have…

It’s the beginning of a new year and the perfect time to take a fresh spin on your small business marketing. If you make resolutions on an annual basis, why not resolve to have an effective, simple marketing process, too? Here are some suggestions! 🦷Floss every 90 days with ideal customers. What stops a dental patient with…