Patrick McFadden

I believe there are a handful of critical elements every small business must have to develop a lead-generating website, and I’m listing a few of them one by one in this post with explainer links.

1 — A problem-solving message that your ideal customer values and want (example here >

2 — Clear calls to action (example here >

3 — A clear identification of who your business gets results for (learn more >

4 — Outline of sample offerings (example here >

5 — A page explaining your process and what customers can expect (learn more:

6 — Credibility and trust elements (learn more:

If you could improve the effectiveness of your website, what would that mean for your business?



It’s the way people FIND 🔎 companies:

  • podcast
  • seo
  • business directories
  • advertising
  • speaking
  • networking
  • referrals
  • etc.

The way people BUY 💰 services:

  • subscription payment arrangements
  • try before buy options
  • 3rd party proof research
  • etc.

The way people MAKE decisions 👍👎:

  • personalized interactions
  • confidence in a provider understanding their problem
  • ease of doing business
  • etc.

And it will continue to change.

That’s what is forcing a lot of business owners and entrepreneurs to make adjustments to their marketing and selling processes.



I’m getting straight to the point here:

#1: Company Value Proposition — why choose your company?

#2: Service/Product Value Proposition — why choose your solution?

#3: Salesperson Value Proposition — why work with your sales representatives?

#4: Employer Value Proposition — why should prospective employees work for your company?

Crafting your various value propositions isn’t a “solve all your problems solution.” But it is the very first step you should take to help great people, partners and prospects gravitate to your company.



Patrick McFadden

Patrick McFadden

Small Business Marketing Consultant // CEO of @indispmarketing // I change how clients think about your business so you can make your competition irrelevant