The Truth About ChatGPT and Keyword Research: What SEO “Experts” Don’t Want You to KnowIn the world of SEO, there’s no shortage of flashy gimmicks and silver-bullet solutions promising to save time and effort.4d ago4d ago
Why Tactics-Only Agencies Are Losing the Marketing Game“I just need a website.” “Can you handle my SEO?”6d ago6d ago
Hunting Without Farming: Why Marketing Agencies Struggle with RetentionRecently, I had a conversation with another marketing agency owner about growth and the gaps in their business model. As we dove deeper…6d ago6d ago
Sales Guide: Handling the “Let Me Talk to My Spouse” Objection for Christmas Light ContractorsIn the holiday lighting business, the phrase “Let me talk to my husband/wife” is a common roadblock. But with the right strategies, you can…Nov 22Nov 22
Facebook Ads for Home Remodelers: Should You Use Lead Forms or Landing Pages?For home remodelers, generating high-quality leads is essential for building a profitable pipeline of projects. Facebook Ads offer a…Nov 18Nov 18
Boosting Local Visibility and Conversions: Lessons from a Small Business Marketing Strategy MeetingSmall businesses must navigate complex challenges to maintain visibility and attract quality leads.Nov 12Nov 12
Choosing the Right Marketing Partner: Insights from a Prospect Who Interviewed 7 AgenciesWhen a prospect recently shared their journey of interviewing seven different marketing agencies, I knew it would be a valuable story for…Nov 12Nov 12
Permanent Christmas and Holiday Lighting or Traditional Setups?As more homeowners and businesses look for long-term solutions to festive and decorative lighting, permanent lighting installations are…Oct 30Oct 30
Marketing During Economic Uncertainty: Why Doubling Down Pays OffWhen the economy starts to wobble, many contractors react by pulling back on marketing. But this is a mistake. If you want to not just…Oct 13Oct 13
Branding for Contractors: Building Trust in a Competitive Marketcontractors face a unique challenge. You’re not just selling a service; you’re asking clients to trust you with their most valuable assets…Oct 13Oct 13