Patrick McFaddenWhat do small business owners need to know about marketing? [2024]Marketing can be challenging for small to mid size organizations, who are often working with limited time, money, attention-spans and…4 min read·Apr 23, 2024----
Patrick McFaddenExpanding into New Markets: A Strategic Approach for Home Service CompaniesFor home service businesses, the prospect of expanding into new markets presents both exciting opportunities and strategic challenges.2 min read·Apr 16, 2024----
Patrick McFaddenHow to Add A Local Parameter To Your SearchAs a business owner, understanding your local search ranking on Google is crucial for attracting nearby customers and increasing your…2 min read·Apr 11, 2024----
Patrick McFaddenProven Steps to Rank Your Google Business Profile Outside Your Area (Statewide)The perennial question remains: how can one achieve ranking in a location where they lack a physical presence? Or, more directly put, how…6 min read·Apr 8, 2024----
Patrick McFaddenFor Most Small Business Advertising: Content is the Most Trusted FormToday consumers are constantly bombarded with advertisements vying for their attention. From flashy banners to autoplay videos, traditional…4 min read·Apr 5, 2024----
Patrick McFadden2 Common On-Page SEO Myths I Bust Every Day as a Small Business Marketing ConsultantAs a small business marketing consultant, I encounter numerous misconceptions about search engine optimization (SEO) that continue to…2 min read·Apr 3, 2024----
Patrick McFaddenEnhancing Sales and Trust: Implementing the Three Knock Rule in Home Service BusinessesIn home service businesses, customer satisfaction reigns supreme. It’s the cornerstone of success, driving repeat business, positive…3 min read·Mar 31, 2024----
Patrick McFaddenNavigating Ghosting in Home Services: Strategies for Turning Prospects into ClientsIn the world of home services, owners and CEOs often find themselves in a unique position of dealing with prospective clients who go silent…2 min read·Jan 19, 2024----
Patrick McFaddenUnveiling Opportunities: How a Strategy-First Marketing Approach Can Grow Your BusinessStaying ahead of the curve is essential for any business looking to thrive.3 min read·Jan 15, 2024----
Patrick McFaddenIncrease Local Rankings: Mastering the 7 Key Elements of Google ReviewsThis article was originally featured on Indispensable Marketing6 min read·Jan 5, 2024----