#1: Company Value Proposition — why choose your company?
#2: Service/Product Value Proposition — why choose your solution?
#3: Salesperson Value Proposition — why work with your sales representatives?
#4: Employer Value Proposition — why should prospective employees work for your company?
Crafting your various value propositions isn’t a “solve all your problems solution.” But it is the very first step you should take to help great people, partners and prospects gravitate to your company.
Great, and highly effective marketing results in these 3 unmistakable signs:⠀ ⠀ #1. You see an increase in the right customers at the right time engaging you for the right service. ⠀ ⠀ #2. The 3rd party-proof (reviews, testimonials, unsolicited feedback, etc.) you’re receiving is aligning with the messaging being promoted.⠀ ⠀ #3. Your customers are not only willing to pay a premium — they expect to do so.⠀