A Customer Centric Marketing Vision Always Comes First

Most owners and CEOs who try to develop a meaningful marketing vision statement designed to guide their actions for today, tomorrow, and the future, make one small mistake.

That mistake is crafting an internally focused marketing vision statement.

You see, marketing is about the customer, not about you.

Your marketing vision statement needs to be a definition of the need that you serve for the client.

I’ve always defined marketing as “getting someone with a specific need to become aware of you, educated on your difference, and trust you enough to buy.”

See here: https://buff.ly/3DCUoq6

Somewhere along the line of developing a marketing vision statement, the NEED disappeared.

Defining that need clearly takes quite a bit of effort. See here: https://buff.ly/3DCqrWV

What need do you solve for the client?

The need must be defined and your ability to solve that need must become crystal clear in your Marketing Vision statement.