A diagnosis and prescription must go hand in hand in order for marketing to be successful

Doctors don’t offer a prescription until they do a diagnosis.

I just had a conversation with a business owner who was about to spend $6k/month on social media ads with a digital agency without any strategy to determine if that was the most effective marketing channel.

As a business owner or CEO, you shouldn’t purchase any marketing tactics until you have a clear understanding of your ideal prospect, the problem you solve, and the core point of differentiation for that ideal prospect.

A diagnosis and prescription must go hand in hand in order for marketing to achieve real momentum, but an effective diagnosis must be in place before any set of prescriptions (advertising, promotions, tradeshows, email campaigns, etc.) makes sense.

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