A great marketing strategy is a great business strategy

I believe that a great marketing strategy is a great business strategy.

Here’s why:

The best marketing strategy allows you to change the context of how your business is viewed in comparison to every other business in your industry.

For example, if you are an architect, instead of marketing your firm as designing plans, perhaps you’re the architect that actually builds the building for clients.

If you are a tree service contractor, instead of marketing your business as removing trees, perhaps you are never leaving tread or wheel marks in homeowner yards.

If you’re an alternative glass company, perhaps you are eliminating callbacks for homebuilders.

Another example is a bookkeeping firm whose real value is decreasing the hiring and recruiting (HR) time for small business owners.

As you can see, you must change the context of how the market sees what you offer and in doing so eliminate every other business in your industry.

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