A New Look for Indispensable Marketing in 2022

Even a casual visitor of my small business marketing consulting firm’s website will notice that we’ve made a few changes around here.

Change in business is unavoidable and a major overhaul of one of your primary business assets — such as a website and blog — is something that must be entered into strategically as much as aesthetically.

These days a website design can become obsolete in as little as 18 months.

It’s not just that design trends and fashions evolve, it’s that people start to expect your website to operate a certain way based on what they experience around the web.

If your site doesn’t scroll the way they are used to, has a linking structure that doesn’t make sense, or is a mess when viewed on a mobile device or tablet you run the risk of losing the interest of folks you’ve worked hard to attract.