A New Look for Indispensable Marketing in 2022
Even a casual visitor of my small business marketing consulting firm’s website will notice that we’ve made a few changes around here.
Change in business is unavoidable and a major overhaul of one of your primary business assets — such as a website and blog — is something that must be entered into strategically as much as aesthetically.
These days a website design can become obsolete in as little as 18 months.
It’s not just that design trends and fashions evolve, it’s that people start to expect your website to operate a certain way based on what they experience around the web.
If your site doesn’t scroll the way they are used to, has a linking structure that doesn’t make sense, or is a mess when viewed on a mobile device or tablet you run the risk of losing the interest of folks you’ve worked hard to attract.