A successful marketing process is built on the foundation of sound strategy

A successful marketing process is built on the foundation of sound strategy, not the deployment of random tactics.

Not every tactic is appropriate for every company or goal, and it’s impossible to know whether any particular tactic will work well without first defining an overall strategy.

What makes for an overall strategy? A clear understanding of your ideal client, the problem you really solve, the core point of differentiation for that ideal client, and the buying process of this ideal client.

With your strategy in place, it’s possible to build an array of tactics from social media, billing, hiring, sales, support, in-person events, websites, materials, etc. that makes sense.

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