Advance Your Business By Advancing Your Knowledge of Customers

The best way to advance your business is to put a great deal of your effort into customer discovery.

Figuring out who makes an ideal customer for your business.

If you’re a business owner or CEO with some years of experience, you have customers and now it’s time to actually narrow your focus on who makes an ideal customer within your existing customer base.

Now I’m sure you’ve discovered that there are some more ideal than others. But this is why, customer discovery never really ends.

It’s something that you’re going to do continuously.

But now that you have customers, you need to start thinking about segmenting them. Just like there’s a difference between target market and ideal prospect.

Discover all you can about them, and behavior is much more important than pure demographics. You need to understand:

1. Why do they buy from you?
2. How do they buy from you?
3. How and why do they share information about your business?

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