Advice to CEOs and business owners of small businesses thinking about differentiating from other players
This is my advice for the CEOs and business owners of small businesses thinking about differentiating from other players in your space.
That might mean as a Plumbing Contractor you talk about how you arrive on time and clean up after the job … as an Accounting Firm you talk about how you call me back in a timely manner … as a Consulting Firm you talk about how you help me look at problems in a different way … as an Insurance Agency you talk about how you stay in touch more than just at renewal time, … as a Software Service Provider you talk about how you assist in business development, etc.
Most of the small businesses we consult with default into thinking “nobody cares about those little things” and “that everybody else is doing and communicating them” but ironically our research reveals time and time again that’s just not true and it’s the biggest aspect of their service that people do care about.
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