After consuming content 76% of executives are influenced in their purchasing decisions.

This goes back to foundational and proven marketing. The more time you spend with someone the more they are influenced by you. Today this just happens more systematically and frequently through content.

In fact, I would increase this to 90%. When I receive a consultation request today, buyers usually rave about specific social media posts, articles, and videos that help influence their decision to reach out to me for help.

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