Apologizing for Price vs. Apologizing for Quality of Service

What’s the drawback of competing on price?

That’s what I think most owners and CEOs of small businesses need to fully understand.

Beyond making what you do a commodity, it is the race to the bottom and somebody is always willing to go out of business faster than you.

Secondly, in order to win on price, you have to cut more corners than anybody else and some corners are easier to cut than others but there’s always going to be someone who’s going to cut one more corner than you.

Ultimately what you and your staff end up doing is apologizing all the time for the quality of service and using price as your excuse. “What did you expect it was cheap.”

I think it’s better for small businesses to apologize once for the price than for the quality of service over and over again.

The joy of a low price will be long forgotten once the disappointment of poor quality sets in.

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