Are Marketers Bad People or Marketing a Bad Profession?

This is a recent question that was posed to me.

It’s a great question that I will give my full take on.

You ready?

So we are all on the same page: I define a “marketer” as any person organization with something to say or sell.

Marketing — is getting someone to purchase something that later on they’re glad they bought it because it improved their life or work.

Manipulation — is getting someone to purchase something that later on they regret buying because they don’t need it or want it or it doesn’t improve their life or work.

Marketer’s aren’t bad people but certain actions can be.

--

Small Business Marketing Consultant // CEO of @indispmarketing // I change how clients think about your business so you can make your competition irrelevant

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Patrick McFadden

Small Business Marketing Consultant // CEO of @indispmarketing // I change how clients think about your business so you can make your competition irrelevant