Are You Asking For Too Much or Are You Just Asking The Wrong Person?

Patrick McFadden
1 min readDec 31, 2021


This is a fair question to ask because my conversations with CEOs and owners of small businesses reveal they want customers and clients who:

- value what they bring to the table
- respect their staff
-pay on time
- enjoy a partnership over a transaction

So is this too much or are they just asking the wrong client?

Most small businesses believe that getting loyal clients is about the right clients choosing you.

But I have realized over time that creating loyal clients is mostly about you choosing the right client.

Now is the time to understand who you are equipped to serve best and you must do everything in your power to attract, serve and choose them over all else.

There’s a difference between someone who likes the idea of working with you and someone who’s perfectly suited to work with you.



Patrick McFadden

Small Business Marketing Consultant // CEO of @indispmarketing // I change how clients think about your business so you can make your competition irrelevant