Be market driven not market-ing driven

This is how you stay relevant to your customer.

Let’s face it. The “best known” beats the “best service”. Being discovered and found is way better than being the “best” kept secret.

One of the best ways to stay relevant is to talk with your ideal customers — regularly. Ask each why they like working with you. Ask how did they find you. Ask where do they get their information from. Ask what information are they scanning for online.

Stay closer to your customers than your tools.

#stayclose #talktocustomers #marketresearch #stayrelevant #brandawareness #pmcfadden #smallbusinessmarketing