Been preaching this for years:At the core marketing is a process

Strategy-based marketers help small business owners determine the problem their product/service is solving, and where they fit vs. alternatives.

Then, they determine the right audiences. Interests, demographics, behaviors, values, and attributes are all valuable here.

Now, they learn about that right audience. Specifically, what messages are going to help them recall your solution when they have the problem you solve? And where do they pay attention?

Once those two questions are answered (usually a long process involving a lot of experimentation, especially on the first), marketers do what everyone *thinks* marketing is: amplify those messages to that audience in the places and ways they pay attention.

Tactically, marketers do a whole bunch of other work, but nearly all of it is in service to or within a framework around those five things.

Core Message? That’s #3. Optimizing Websites and Directories? That’s #4 and #5. Positioning? That’s #1. Social media posts? That’s #5. Using Indispensable Marketing? That’s #2 and #4.

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