Case Study: How a Home Service Contractor Found a Client Attracting Message

Getting on the phone and interviewing your clients or reviewing any 3rd party-proof is so invaluable.

This is a great way to uncover what their challenges are, what problem you are actually solving for them but, more importantly, what triggered them to seek you out.

You want to ask them, “What made you look for a service like ours, or what made you decide to hire us .”

That’s when you’ll start hearing things like, “my husband tried to fix the kitchen stove but broke it,” “help! my husband broke the washer and dryer,” or “my ice maker did not work so my husband tried several fixes but I still have a problem.”

Those common themes don’t sound like something that would be a great marketing message, but it is. “We Repair What Your Husband Fixed!”