Consistent Marketing Builds Trust

Consistency Builds Trust

The key to solving this dilemma is consistent and repeated contact.

If you build a marketing process that guarantees your prospects (particularly your A prospects) are contacted at least 8–10 times a year you can significantly increase the odds that your name will be at the top of the list when they do actually decide to purchase.

Another benefit of constant contact is that by sending your prospects useful information that doesn’t always ask for a sale you can establish a bond of trust, and trust wins business.

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