Content Gets Leads, Context Gets Clients

Most owners and CEOs of small businesses spend far too much time on generating leads and far too little time on understanding how to convert leads.

Where the real money is made is in understanding the problems, frustrations, and situations of individual prospects = context.

You must get very good at listening, problem to solution matching (https://lnkd.in/ecvh6Uw), and offering personalized insights if you ever want to get clients.

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