Content Is The New Branding. It Builds Know, Like, and Trust.
Why should you give away free information?
Sharing knowledge and insights is important today because most people start relationships with your content before you the person. In a way it builds know, like and trust.
When you share with others, it helps DEEPEN your own knowledge and reinforces what you know.
When people in your network get stronger, YOU get stronger.
In addition, per the law of reciprocity, people may be more motivated to RETURN the favor.
Success isn’t just about what you ACCOMPLISH in your life. It’s about what you INSPIRE others to do.