Creating Your Small Business Services With a Customer Success Element
I’m noticing some small businesses create and hire for a customer success position in some form or capacity.
Because most owners and CEOs of small businesses have limited time, money and attention spans this got me thinking about how could more address this business function but within their resources?
The solution I’ve been thinking about is to create services that have customer success responsibilities or functions baked in.
We’ve been exploring and implementing this at my marketing firm through what we call the marketing maturity model of Launch, Grow, and Amplify. This shift in our service delivery shows the customer the path to value and success. https://lnkd.in/e-gPNBj
Essentially all new clients go through or are checked off the launch stage to make sure their marketing foundation and assets are established and ready to mature to the next level. For us, this equates to future success.
Structuring our services this way holds the key to maximizing our customers’ lifetime value (LTV).
Let me know your thoughts on structuring your services with a customer success element?