Define and Build On a Core Point of Difference

Do you ever feel like you have to compete based on price due to the fact that there’s not much else that distinguishes your business from your competitors?

Then your next steps are to define and build on a difference. Take some time to look at the competition and interview your current clients.

If your prospects don’t understand how you’re different from your competition, the only thing they can compare you on is price, and you never want to do that.

Build your business on an element of differentiation that matters to someone, and playing the pricing game will go away — forever!

#branding #business #differentiation #marketing