Diagnosis Before Prescription — Marketing

One of my core points of view for business owners and CEOs of small businesses is “Diagnosis Before Prescription.”

In other words, you must take the time to develop a solid strategy for your marketing before you ever consider the what and how of the tactical side — website, email, events, social media, marketing materials, advertising, etc.

For me, an effective marketing diagnosis is always around two core elements — a thorough understanding of who and what makes an ideal customer for your business and a simple, yet valued, way to communicate how your business is different from all the others that say they do what you do.

The most exciting thing I’ve witnessed when people take the time to really get this idea is that all of a sudden marketing gets really simple because they have a guiding light that drives every marketing decision.

#business #marketing #marketingstrategy