Differentiation Is The Secret Element For Not Competing On Price

The single most important factor in your marketing is not a website, not a catchy jingle, not a special promotion, not social media advertising, in fact, it has nothing to do with the tactical elements.⠀
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It’s discovering a point of difference that a target client segment values.⠀
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Without understanding and defining your point of difference that someone values, people are going to compare you to your competition on price alone.⠀
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And no amount of social media content, advertising dollars or promotions will help you.⠀

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