Effective Marketing Has Two Sides

Patrick McFadden
1 min readOct 24, 2021


If you are to be effective at marketing your small business you must understand there are two sides of the coin.

Most of you know the tactics side of things — website design, blogs, podcasts, graphics, videos, search engine optimization, social media, email marketing, digital advertising, etc.

Where you need to up your game is on the strategy side.

Strategy is the compass for your marketing.

It involves a clear and concise understanding of your:

👓 vision
💼 mission
✅ objectives
🎯 ideal customer within your target market
🤕 the real reasons your ideal customers buy from you
📢 the messages that communicate your difference
📑 buying process that an ideal customer would take

Your strategy will dictate and choose your tactics. This is what makes this two-sided coin effective.

Thanks for reading! :) If you enjoyed this article, hit that Like button below. Would mean a lot to me and it helps other people see the article.

Please say hello on: Instagram | Twitter | Facebook | LinkedIn| Quora

Subscribe to my Newsletter HERE



Patrick McFadden

Small Business Marketing Consultant // CEO of @indispmarketing // I change how clients think about your business so you can make your competition irrelevant