Effective Marketing Has Two Sides
If you are to be effective at marketing your small business you must understand there are two sides of the coin.
Most of you know the tactics side of things — website design, blogs, podcasts, graphics, videos, search engine optimization, social media, email marketing, digital advertising, etc.
Where you need to up your game is on the strategy side.
Strategy is the compass for your marketing.
It involves a clear and concise understanding of your:
🎯 ideal customer within your target market
🤕 the real reasons your ideal customers buy from you
📢 the messages that communicate your difference
📑 buying process that an ideal customer would take
Your strategy will dictate and choose your tactics. This is what makes this two-sided coin effective.