Expanding into New Markets: A Strategic Approach for Home Service Companies

Patrick McFadden
2 min readApr 16, 2024


For home service businesses, the prospect of expanding into new markets presents both exciting opportunities and strategic challenges.

Knowing when and how to make this leap requires a thoughtful approach that balances financial considerations, market analysis, and strategic planning.

In this article, we’ll explore key insights and a practical checklist to guide your expansion efforts in the home service industry.

Key Considerations Before Expanding

Financial Metrics:

  • Aim for a specific profit in the new market.
  • Consider population size; for example target areas with over 200,000 people or more.
  • Assess average income and credit scores of the population.

Market Analysis:

  • Conduct a competitive analysis of existing companies in the market.
  • Evaluate available marketing channels (e.g., TV, radio, billboards).
  • Examine media spending to understand advertising costs and reach.
  • Research pricing strategies in the new market; how much are competitors charging for similar services?

Market Specifics:

  • Identify the presence of supportive local media (newspapers, online platforms).
  • Consider the demand for services like replacements, installations, repairs (e.g., assess the number of houses with basements).
  • Evaluate market characteristics such as urban density versus suburban housing availability.

Strategic Approach:

  • Focus on maximizing market share in the current market before expanding.

Wrap Up

Expanding into new markets can propel your home service business to new heights, but it requires careful planning and strategic execution.

By leveraging financial insights, conducting thorough market research, and adopting a systematic approach, you can navigate expansion successfully and capitalize on untapped opportunities in the home service industry.

Use the checklist provided to guide your expansion efforts and position your business for sustainable growth and long-term success.



Patrick McFadden

Small Business Marketing Consultant // CEO of @indispmarketing // I install a marketing process to increase visibility, grow revenue & make your phone ring