Focus Your Marketing On Solving Problems Not Selling Services
Nobody wants the remodeling, training, consulting, coaching, mentoring, or repair services you sell.
What people want is for their problems to be solved. Solving problems must be the real focus of your marketing efforts.
CEOs, owners, and people buy better versions of their business, home, life, and bank account, not things. They want what they believe will help them feel good about themselves, achieve something higher, get relief from some level of pain or discomfort, avoid a sticky situation, or prepare themselves for the future.
It’s your job as a CEO or owner of a small business to understand the problems people are trying to solve and match your services to those very specific problems.
Very few people in the world want what you provide, they want what you solve.
Here’s how to develop your problem-solving message to attract ideal clients: https://lnkd.in/e8jK-8d
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