From Transactions to Transformation: Secret to Building a Thriving Business

In good times most businesses thrive just by being in the right place at the right time.⠀
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But in really tough times the businesses that survive and thrive, redefine who they are in the hearts and minds of their best clients.⠀
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The way to redefine who you are in their hearts and minds is by thinking targeted. Go from being in the business of TRANSACTIONS to being in the business of TRANSFORMATION. ⠀
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Start looking at your clients especially your best clients and say, “here’s where they are today, but where do they ultimately want to go? How could our business be about creating a transformation as opposed to a transaction?⠀
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CEOs, owners, and people buy better versions of their business, home, life, and bank account, not things. They want what they believe will help them feel good about themselves, achieve something higher, get relief from some level of pain or discomfort, avoid a sticky situation, or prepare themselves for the future.⠀
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Find your top 20% of customers and start building a success roadmap for them maybe even structure your business around their ecosystem as opposed to just what you sell.⠀
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