Give your small business marketing a goal
Dec 13, 2020
Until you can narrowly define the results you want to achieve, or the primary reason marketing your small business supports overall business goals, your business will fall prey to “Fire, Aim, Ready!” syndrome.
When you devote time and energy at the beginning of your marketing process to setting your sights and defining the results you expect from your marketing efforts, you give yourself a greater opportunity to see deposits in your business checking account.
