Greatest Marketing Tactic Ever: Patrick McFadden’s Take On Speaking

As a consultant, you’re not only the product, you’re also its seller.

One of the best ways to build your visibility and authority while developing a market for you as a product is through speaking engagements.

So what makes speaking engagements the most effective marketing tool in your tool belt?

1. Rev Up Referral Marketing — during speaking engagements referral introductions can be planned and made.

2. Boost SEO Rankings — most speaking engagements often have a landing page promoting the event with links back to your website which helps your SEO.

3. Fuel Lead Generation Efforts — for many B2B consultants the best lead generation environments involve educational events. By collecting email addresses and offering free consultations or low cost offerings you ignite your lead generation.