Here’s How I Stop Small Business Owners From Wasting Thousands

The most common mistake I see business owners make is they hire a digital agency or marketing firm and then direct them on how to market their business.

The business owner starts by saying, “they need a website that does this or a Facebook ad campaign that does that”, maybe they do but maybe they don’t.

That’s why it’s foundational to my process to pause and back up a bit, conduct a marketing diagnosis to understand:

- who your ideal customer is?
- what problem(s) are you solving for this ideal customer?
- what does this ideal customer value about your services?
- how does this customer segment want their problem solved?
- what does value look like to this ideal customer?
- what makes these ideal customers tick?
- what triggers these ideal customers to look for someone like you?
- how do ideal customers want to be served?

For most of my small business clients, this “diagnosis before prescription” approach is something they’re very happy to hear because they understand their strengths and marketing is just one component to running a successful business.