How a Pet Cremation Service Went From Asking About Being Found to Asking About Growth

Today I want to share something that you can relate to.

When the owners of Caring Pet Cremation Services was introduced to us 2 years ago by a strategic partner.

They came with tons of questions:

“Wondering why their pet owner prospects don’t find them on Google?”
“Why their website doesn’t generate traffic and pet owner leads like they thought it would?”
“Why their competitors seem to show up for coveted keywords?”

To address these concerns we started with conducting a diagnosis (https://lnkd.in/eEAinxs) of their current marketing. This involved a complete review of their ideal pet owner, the real problem they are solving, customer journey, website, analysis of current SEO, current keyword ranking data, analysis of service and sales processes, and a review of the competitive landscape.

Today those questions are:

“How do we serve more pet owners and expand our service area?”
“How do we start scaling to handle workloads?”
“How do we add more value to our existing customer base?”

As an owner and CEO of a small business, all you really need is a repeatable marketing process based on the right strategy to win.

#smallbusiness #business #marketing #strategy #localbusiness #localmarketing