Patrick McFadden

Feb 7, 2021

1 min read

How call to action buttons can handle your prospect’s biggest objection

I found this on Twitter and while it’s mainly for technology businesses my mind wonders what would this look like for our home service contractor, consulting, and service provider clients.

The tip here is to add a few words to your call to action button to handle the prospect’s biggest objection to taking the next step.

But even further than that it showcases why you need to understand your ideal client in order to properly use messaging across the various strategic elements of your marketing.

This insight allows you to build your entire marketing — website, email, materials, landing pages, events, networking, etc. — around attracting them.

Here’s the thing you must accept. The company that can more clearly communicate that they understand what’s going on in the mind and heart of the prospect wins.

#marketing #marketingstrategy #smallbusiness #smallbusinessmarketing