How Much Do You Give Away For Free?

A big part of building trust in your business and services is to make your prospects and customers better buyers in your industry. That’s why I believe creating and delivering and sharing educational information is important.

But the question that gets asked then is “how much of your insights and expertise should you give away for free?”

In my opinion, you should give it all away for free. The one who brings the most value to the customer wins.

There’s no question that it costs money to develop that knowledge and maintain it with practitionership, networking, and skills mastery.

But from my perspective, if you don’t expose that knowledge and those ideas for prospective clients, you’ll miss opportunities to increase visibility, stand out from the crowd, generate referrals, build strategic partners, and charge a premium to those who try your advice but realize how much goes into getting the results.

#marketing #business # #entrepreneur