How One Landscape Maintenance Business Used Marketing Strategy to Drive Marketing

Putting Ourselves In Their Shoes
  • They answer to and interact with a group of stakeholders — board members, landscape committee members, homeowners and contractors doing work for the HOA, such as a landscape maintenance company. Each of these roles comes with its own needs and concerns, and the property manager has to deal with resolving conflicting needs.
  • Budget is a key concern — There’s never enough money to keep everyone happy, and there are many ways to spend the limited funds to try to get the results needed. It’s the property manager’s job to act in the best interest of the HOA and stick to the budget.
  • Coronavirus is at the top of everyone’s mind. With the continuing virus, daily press on the topic, the social distancing and sanitation measures that are being put into place, they have an opportunity to provide innovative solutions and education.
  1. it made the property manager’s life easier to manage those calls
  2. provided a tool to educate and manage expectations of homeowners
  3. reduced “emergency” calls and the costs charged to the HOA
  4. have improved relationships for all involved

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Small Business Marketing Consultant // CEO of @indispmarketing // I change how clients think about your business so you can make your competition irrelevant

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Patrick McFadden

Patrick McFadden

Small Business Marketing Consultant // CEO of @indispmarketing // I change how clients think about your business so you can make your competition irrelevant

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