How people buy has changed more than marketing

I started my small business marketing consulting firm in 2012 and not much has changed about marketing since then:⠀
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getting someone who has a need or problem to first become aware of you and secondly trust you enough to sample your service, buy your core offering, and refer colleagues, friends and family haven’t changed.⠀
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How people buy and want to accomplish those is what has changed, even though owners and marketers want to talk about Instagram or clubhouse or whatever the new tactic of the week is.⠀
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We need to be focused on the behavior of buying.⠀
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Today’s buyers are invisible until they’re ready to engage. They don’t call up a company and ask for a brochure or wait for a salesperson to come calling. Today’s buyer does their homework online, asks their network for suggestions, and essentially creates their own brochure.⠀